WELCOME TO

Your brand new homes portal.

The first digital media & A.I. powered portal, custom developed for new real estate.
Australias Only New Homes Portal for High Quality Leads

Reach engaged, verified buyers through an AI-optimised portal and media ecosystem – designed for new homes’ unique sales cycles and marketing needs. Higher quality leads with phone numbers at a lower cost.

Full Digital Media Suite.

Orphan Project Landing Pages
  • Rudimentary Lead Capture
  • Poor SEO
  • Poor Time on Site
  • Decentralises Paid Traffic
  • Minimal Real Time Agent Reporting
  • Difficult for Buyer Navigation
  • Expensive to Constantly Update
Simplified Buying Journey
  • Advanced Lead Capture
  • Optimised SEO
  • High Time on Site
  • Centralised Paid Traffic
  • Advanced Real Time Agent Reporting
  • Simplifies Buyer Navigation
  • Easy to Constantly Update
Full Digital Media Suite
Created from your collateral

Leveraging AI, proven experience, and our team of dedicated creatives, we transform the approved photos, lifestyle imagery, video, and copy you supply into a complete suite of optimised digital media — ready to drive qualified traffic to your landing page on realestateprojects.au.

Prefer to run your own ads? No problem — simply upload any externally created assets via your project’s portal page to take advantage of our sophisticated campaign management, our lead capture, and our VIP Room technology.

Industry Backend

Behind the portal, we provide a seamless industry backend — designed to simplify project onboarding, updating, and deliver full transparency into marketing performance.

Uploading
Real-Time Analytics
Track lead behaviour, time on site & return visits
Deploying
CRM Integration
Seamless lead flow into your system with instant agent alerts
Updating
AI-Powered Insights
Smart lead scoring & engagement tracking
Reporting

Reporting Dashboard

Custom filters, performance trends & ROI metrics.

Highly Qualified Leads.

Triple qualified leads, at volume, straight into your CRM. We drive leads from a range of high traffic sources funnelled to the portal:  paid digital media suites attached to each project, EDM’s, organic presence, LLM Optimisation and other new media stream. 

Point 1: Ad Click
Potential buyers see targeted Google/Meta ads for your project

Point 2: At A Glance
They land on a high-converting project landing page

Point 3: Project Overview
AI-driven filters on landing page encourage serious buyers

VIP Room Entry
Buyers enter their details to access floorplans, pricing & exclusives

CRM Integration
Fully qualified leads go to CRM with real-time agent alerts

Our Stats.

Average Time in VIP Room
On Average, our leads spend 4.02 minutes in a project landing page VIP room
Lead Quality

Triple Qualified Leads with number and email, vetted through information rich landing pages, vetted by VIP rooms to be high intent buyers, with real time reporting to agent on the whole funnel

Website Traffic

Currently 55,000+ unique monthly visitors, which is a 70 x increase over a 12 month period

PLATFORM NO. OF LEADS TOTAL COST COST/LEAD
REP 129 $9,900 $76.74
REA 37 $12,702 $311.72
DOMAIN 29 $9,040 $329.60
ANNUAL VIEWS | 1770K ANNUAL TRAFFIC | 620K
Sample taken of 3 projects over 30 days.
REP | 3 x $3300 AI enhanced digital campaigns
REA | 1 x Project Profiles / 2 Premier Listings
Domain | 1 x Project Profiles / 2 Platinum Listing
Our Pricing.

*This pricing is indicative. Book a demo for a full breakdown.

$3,300 a month

  • Premium Landing Page
  • VIP Room
  • Digital Media Suite
  • 29-40 Qualified Leads

$5,500 a month

  • Premium Landing Page
  • VIP Room
  • Digital Media Suite
  • 55-68 Qualified Leads

$10,500 a month

  • Premium Landing Page
  • VIP Room
  • Digital Media Suite
  • 84-126 Qualified Leads

Unlimited

  • Custom Packages available
    for larger projects
    and spends

$500 a month

  • Premium Landing Page & VIP Room
  • Organic Traffic Only – No Digital Media Suite

Built by the industry for the industry.
Live across Australia 2025

Future Ready.
Stay ahead of the prompting revolution with realestateprojects.au, optimised across LLM’s from Gemini and Chat GPT to Deep-seek.

The future of real estate marketing is here. Join the first wave of industry leaders transforming how new homes are marketed online.

Industry Pain Points.

An overpriced and aging industry duopoly

Built using limited search technologies 

Plus fragmented paid social & digital strategies

All capturing poorly qualified leads

Converted on poorly performing orphan websites

Creating expensive, unqualified leads & higher C.P.C.

realestateprojects.au Solutions.

An AI driven, industry built disrupter

Built with world leading technologies 

Centralised digital marketing strategies

Using cutting edge, 3-stage, lead qualification

Centralised traffic across the projects industry

Increasing qualified leads &  driving cost down

Designed by esteemed creatives and industry pioneers, the portal is custom developed for new real estate.
Our Story.
We are a boutique luxury real estate agency with over a billion dollars in projects currently listed.

In 2022, with increasingly exorbitant portal fees, poorly performing paid digital companies, and a raft of expensive hard to update orphan project sites with poor time on site and low conversion rates, we decided to do it ourselves.

Using our VIP rooms, we ran our own paid digital media spending, which then created high levels of aggregated traffic and lead cross pollination. We managed to generate 7.3 times the amount of leads as the major portals, better qualified with key details, for significantly less.

We’ve been refining the product for two years ourselves, and now, we’re going bigger.

Our Team.
Founder and CEO
Peter Grant
Co-Founder
Joe Arthur
Head of Product
Louis Blythe
Project Manager
Matthew Grant
Systems Architect
Honor Munro

Our Clients.

Join the first wave of industry leaders transforming how new homes are marketed online.
We’ve now got more engaged and better qualified leads and the VIP Room has transformed our buyer experience.

David Cullen
Oakstand

The project VIP Rooms have streamlined the lead process, making the buyer journey seamless and increasing leads.

Steve Scroda
IPM

Our Roadmap.

Here’s how we’re continuing to evolve the platform — giving you more tools, more visibility, and more results.

  • Auto Write
  • A.I. Project Rewrite
  • A.I Image Enhancement
  • A.I Video Creation
  • A.I. Voice
  • A.I. Property research
  • Imersive options and Viewing experiences
  • Banks & non-bank lenders
  • Pexa
  • Core Logic
  • Equifax/Experian
  • Home Loans
  • Rewards Programs
  • Consumer Technology

Book a Demo

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